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DESIGNERS STORY
Sewing and creating fashions was something I have done for
as long as I can remember. So it was natural this was the
direction my career path would take. It eventually led me into
home fashions, starting my own interior design business with one
of my sisters.
But a few years ago, after struggling with never finding the
right handbag, I decided to create my own. I was looking for
function, organization, but also fashion. I liked the idea of lots of
inside pockets and being able to see the inside bottom of my
purse. As I was putting on an old pair of jeans one day I had an
“a-ha” moment. Jeans…everyone’s favorite thing to wear and it
has a lot of pockets too! Around the same time, I had also started
thinking ‘Green,’’ taking a great interest in recycling.
So I cut up those old pair of jeans and combined the two ideas
and my original denim blue jean handbag was born along with the
birth of Jeans Verde…. which means Green Jeans in Italian.
The appeal to me was how the jean pockets help you organize
your purse and the construction allows you to see everything inside.
And with the ‘jeans’ as the fabric, the design became a Function
Meets Fashion.
I take great pleasure and delight in the originality of my
designs. The first and most popular jean bag now has company… I’ve
added many other designs to my line, just as functional, just as
fashionable. All of them are made primarily with recycled and
natural materials. They are all designed to simplify handbag
function with a cool attitude.
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